American Crew Whip Styling Cream 85g

An airy, weightless whipped formulation that provides subtle texture and control for a natural, effortless look.

This unique styling whip readily absorbs into hair, providing definition and separation without adding weight or stickiness, delivering a light, pliable hold and natural shine for healthy-looking hair.

Features

• Delivers natural and effortless looks.
• Weightless formula distributes easily through hair.
• Light, pliable hold with a natural shine for healthy-looking hair.
• Creates definition and separation.
• Offers flexible control.
• It provides fullness and volume.
• Leaves hair feeling soft and moisturised.
• Subtle minty fresh fragrance (tea tree).

Directions

1. Apply a small amount to the palms and emulsify to loosen the whip.
2. Apply evenly through damp or dry hair with fingertips to create a soft, pliable hold and separation.
3. Layer and style as needed to achieve the desired look.

Recommended for fine to coarse hair types with medium to long hair lengths.

Ingredients

Aqua/Water/Eau, Stearic Acid, Caprylic/Capric Triglyceride, PEG-6 Caprylic/Capric Glycerides, Glycerin, Hydrogenated Castor Oil, PVP, Parfum (Fragrance), Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-25 Hydrogenated Castor Oil, Aminomethyl Propanol, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Phenoxyethanol.

American Crew is a landmark in the history of men's grooming.

In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else, and he knew they wouldn't want to lose their masculinity in the process. Today, American Crew have delivered and have been counted on by men and their stylists for the latest and best in hair, body, shave, and styling products for more than 20 years.