Co-founded by Paula Kent in 1960, the range was inspired by her experience as a young actress with sensitive skin and her constant allergic reactions to the hair & makeup products used in the past, which lead her to find and pioneer the solution. Today, Redken 5th Avenue NYC help millions who needed gentle, high-performance products, getting the professional haircare industry for both stylists and clients totally revolutionized! Include Redken products in your business today!






City Beats can be applied to both natural and previously coloured hair. The lighter your starting level, the brighter your end result will be. As with any “top coat” colour, if the canvas is uneven, the end result will be uneven.
If you have unevenly lightened hair, always make sure to ask your colourist to even out the starting colour before applying City Beats.





Apply onto damp or dry hair. Brush onto damaged areas or throughout the hair, focusing on the mid-lengths and ends. Leave in, and style as normal.
Reapply on dry hair as required.
After shampooing, apply 3 pumps to towel dried-hair. Leave on for 5 minutes. Do not rinse out.
Follow with the appropriate Shot pHix.
After shampooing, apply 3 pumps to towel dried-hair. Leave on for 5 minutes. Do not rinse out.
Follow with the appropriate Shot pHix.
- Mix in a 1:1 ratio with Shades EQ Gloss. Shades EQ Gloss may be applied with a bowl and brush or bottle and may be diluted with Crystal Clear to lessen intensity or customise any shade.
- Process at room temperature for 20 minutes, up to 40 minutes for grey hair. For resistant hair, process for 15 minutes with plastic cap under pre-heated warm dryer.
- Remove cap and cool for 5 minutes.
- For resistant grey hair, process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
- Follow with Color Extend Shampoo and Conditioner.
NOTE: No other developer may be substituted for Processing Solution. To do so would cause unpredictable results.





Apply to wet hair, and massage into a lather. Rinse.
For best results, use with Redken's All Soft Care System (Conditioner and Argan-6 Oil)







Spray onto weak, damaged areas of the hair whilst damp. Do not rinse, style as normal.











Apply onto wet hair, and massage in to form a lather. Rinse. Repeat if necessary.
For excessive build up, leave on hair for 5-10 minutes.
In case of contact with eyes, rinse them immediately.







Apply to damp hair, and massage into a lather. Rinse thoroughly.
For best results, use with Redken's Color Extend System.





Apply to damp or dry hair, evenly through mid-lengths and ends after using All Soft Shampoo & Conditioner. Leave-in treatment for intense softness or rinse out for added moisture.






Using gloves, apply to wet hair and massage into a lather. Rinse thoroughly.
Repeat if necessary. For optimum results, leave second application on for 3-5 minutes.






After shampooing with Color Extend Magnetics Shampoo, apply evenly through hair. Rinse thoroughly
For best results, use with Redken's Color Extend System.
