REUZEL (pronounced ROO-’ZEL) – Men’s styling and grooming essentials inspired by rock ‘n roll, kustom culture and the working class ethic of Rotterdam. Shop incredible pomades, gels, creams, beard pastes, shampoo, conditioners and more.
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Use the back of a fingernail to scoop out a small amount of mustache wax and emulsify between the thumbs and forefingers of each hand. Apply starting from the center and work your way outwards, twisting the mustache between the thumb and forefingers.
TIP: Blow dry mustache into shape using Beard Foam, and enhance the look by finishing with Mustache Wax.
Cera Alba (Beeswax), Paraffinum Liquidum (Mineral Oil), Fragrance (Parfum), Silica, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Water (Aqua), Benzyl Benzoate, Benzyl Salicylate, Eugenol, Geraniol, Limonene, Linalool, Benzyl Alcohol
Apply a small amount to wet hands and massage into facial hair and skin. Lather and rinse thoroughly.
TIP: During use, firmly massage the skin underneath your beard. This will exfoliate the skin resulting in a healthy, itch-free face.
Water (Aqua), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoamphohydroxypropylsulfonate, Caffeine, Calendula Officinalis Flower Extract, Citric Acid, Ethylhexylglycerin, Glycerin, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Laureth-4, PEG-50 Shea Butter, Prunus Armeniaca (Apricot) Kernel Oil, Sodium Chloride, Tocopheryl Acetate, Benzyl Benzoate, Fragrance (Parfum), Linalool, Phenoxyethanol
Apply 2-3 drops to soften and tame the beard, while hydrating the skin underneath.
TIP: Can also be used as an excellent pre-shave or shave oil.
Helianthus Annuus (Sunflower) Seed Oil, Isododecane, Isopropyl Palmitate, Argania Spinosa (Argan) Kernel Oil, Butyrospermum Parkii (Shea) Butter, Caffeine, Calendula Officinalis Flower Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Extract, Oryza Sativa (Rice) Bran Extract, Persea Gratissima (Avocado) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate (Vitamin E), Glycerin, Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Eugenol, Geraniol, Limonene, Linalool
Apply 1-2 pumps to dry beard to freshen, comb through for a clean and soft beard.
TIP: Wash your beard with REFRESH first before doing a beard trim.
Water (Aqua), Cocamidopropylamine Oxide, Caffeine, Calendula Officinalis Flower Extract, Citric Acid, Ethylhexylglycerin, Glycerin, PEG-50 Shea Butter, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Polysorbate 20, Benzyl Benzoate, Benzyl Salicylate, Eugenol, Fragrance (Parfum), Geraniol, Limonene, Linalool, Phenoxyethanol



Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.
TIP: For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.
Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol
Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.
TIP: For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.
Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol
Apply it to wet hair, lather it up and rinse it away. Follow with Reuzel Daily Conditioner.


- Start either just out of the shower or by holding a hot towel over your beard for 30 seconds or so.
- Then use your fingers to spread Reuzel Shave Cream over your face. Shave away.
- Most men can use Reuzel Shave Cream to shave against the grain for an even closer, longer-lasting shave.
Use back of thumbnail to scrape out a pea sized amount of Beard Balm and rub between palms to emulsify. Run your fingers through your beard, making sure to rub balm into the skin where your beard grows to nourish hair at the roots, then spread the balm through beard. Don’t forget your mustache and the hair around your mouth.
TIP: For the ultimate skin and beard moisturizing and control, apply after using Beard Foam.
Butyrospermum Parkii (Shea) Butter, Cera Alba (Beeswax), Lanolin, Argania Spinosa (Argan) Kernel Oil, Fragrance (Parfum), Tocopheryl Acetate (Vitamin E), Equisetum Arvense (Horsetail) Extract, Glycerin, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis Leaf (Rosemary) Extract, Urtica Dioica (Nettle) Extract, Benzyl Benzoate, Citral, Coumarin, Eugenol, Limonene, Linalool
Apply Aftershave to palms and massage into freshly shaved areas to stimulate skin, tighten pores, and leave the skin smelling fresh and feeling comfortable.
Alcohol Denat., Water (Aqua), Fragrance (Parfum), PEG-40 Hydrogenated Castor Oil, Behentrimonium Chloride, Bis-PEG-18 Methyl Ether Dimethyl Silane, Equisetum Arvense Extract, Glycerin, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis Leaf Extract, Urtica Dioica (Nettle) Extract, Benzophenone-4, Hydroxypropyl Cyclodextrin, Dimethicone, PEG-45m, PEG-7 Amodimethicone, Trideceth-10, Benzyl Benzoate, Coumarin, Eugenol, Limonene, Linalool,Orange 4 CI 15510
Dispense 2 pumps (depending on beard length) into palms and distribute evenly through a clean towel dried beard, mustache, and face. Rub foam into the skin to nourish hair at the roots. Next, spread through beard using a wide tooth comb.
TIP: Use as a leave-in conditioner for curly hair or a dry scalp.
Water (Aqua), Sodium Cocoyl Glutamate, Polysorbate 20, Benzyl Alcohol, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis Leaf (Rosemary) Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense (Horsetail) Extract, Glycerin, Citric Acid, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Cetrimonium Chloride, Fragrance (Parfum), PEG-12 Dimethicone, Soyethyl Morpholinium Ethosulfate, Benzyl Benzoate, Coumarin, Eugenol, Limonene, Linalool, Dehydroacetic Acid
No need to shake the bottle, simply squeeze foam directly from the bottle into your hand and apply it to the skin. Keep the container closed tightly.
TIP: The fast-drying, foaming formula is ideal for a controlled application for your cheeks and neck after a beard trim or on a bald head after a fresh shave.
Water (Aqua), Alcohol Denat., Polysorbate 20, Glycerin, Allantoin, Aloe Barbadensis (Aloe Vera) Leaf Juice, Caprylyl/Capryl Glucoside, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Mentha Arvensis Leaf Oil, Mentha Piperita Oil, Panthenol, Rosmarinus Officinalis Leaf Extract, Urtica Dioica (Nettle) Extract, Fragrance (Parfum), Limonene, Caprylyl Glycol, Phenoxyethanol, Sorbic Acid
Sprinkle through hair for lightweight texture, seperation and control. Apply at the root on dry hair for instant lift.
Shake well before use. Spray into hair when blow-drying or on top of any Reuzel pomade or styling product. For a more natural look, use on its own and spray into thoroughly towel dried or dry hair and style as desired.
TIP: Apply Clay Spray on damp hair, blow dry and style as desired. Layer Clay Matte Pomade over the top for more defined texture.
Aminomethyl Proponal, Magnesium Aluminium Silicate, Aqua, Maltrodextrin, VP Copolymer, Kaolin, Tapioca Starch, Methacrylamide Copolymer, Acrylates Crosspolymer, Equisetum Arvense Extract, Ethylhexylglycerin, Hamamelis Virginia Leaf Extract, Rosmarinus Officials Leaf Extract, Silicia, Urtica Diocia Extract, Phenoxyethanol
Apply Scrub Shampoo to damp hair and massage into scalp. Rinse and follow with Daily Shampoo. Use 1-2 times a week. Scrub Shampoo is step two of our three-step degreasing formula.
TIP: Can be used as a body scrub. Apply to cloth or loofah and gently massage the entire body to leave it feeling fresh & clean!
Water (Aqua), Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Hydrated Silica, Coamidopropyl Betaine, Polylactic Acid, Hamamelis Virginiana (Witch Hazel) Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail Root) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance (Parfum), Acrylates Crosspolymer-4, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Sodium Chloride, Sodium Hydroxide, Lilial, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Methyl Ionone Gamma, Linalool, Coumarin, Citronellol, Yellow 5 (CI 19140), Green 3 (CI 42053)