Born in 2001, Pureology has pioneered the clean beauty movement, with a simple but powerful idea: to create the very best products for colour-treated hair with good health in mind. Pureology has created specifically targeted collections for every colour-treated hair type, from hair that is blonde and damaged, to aged hair that needs added strength, softness and shine. Enjoy their known and loved vegan formulas, signature aromatherapy, sustainable bottles and beautiful packaging design. Read more Read less
Using your fingers, work a pea sized amount of Mess It Up Texture Paste into your fingers. Apply to dry or damp hair to create separation and texture that can be reworked with all day
Apply onto clean, damp hair. Massage gently into hair and scalp. Wait 1–2 minutes. Rinse. For sensitive scalps, rinse after 30 seconds.
Distribute a walnut-sized amount throughout the lengths of the hair and blow-dry with a round brush for maximum volume


Mist Beach Waves Sugar Spray throughout damp or dry hair and scrunch to create effortless, beachy texture without drying out the hair
Separate wet hair in 1-2” sections and spray On the Rise Root-Lifting Mousse at the roots for massive lift and volume
Hold Lock It Down Hairspray at an arms length from the hair and spray in short bursts on finished hair for all day hold that just won’t quit.