3 Fresh Marketing Ideas You Should Be Using in Your Salon!

Have you ever felt like your salon marketing strategies were getting a bit stale? Once your business is set up and your branding is locked in, it can be tricky to stay inspired and creative while promoting your services.

This week on the Beauty Lab blog we've got 3 fresh marketing strategies to help you promote your beauty business!

1) Create Photo Opportunities

Everyone loves a photo op., especially in a beautiful salon setting! Whether you offer hair, makeup or nail services, there's a good chance your client will be seizing a few selfies during their visit. A great before and after photo or Instagram shoutout can quickly help you score new followers and fans! Take the extra step of encouraging your clients by creating photo opportunities with your salon interior. Focus on finding ways to incorporate your brand colours. For example, if your logo and branding is primarily black and white with gold accents, find ways to replicate this look across your salon! Find unique frames, jars, art and accessories to incorporate bits of your brand colours throughout your workspace! It's important to think about your overall theme and aesthetic. Your entire interior should represent your branding and create beautiful opportunities for clients to capture content.

Another idea we love is implementing an eye-catching piece of artwork or neon signage. Investing in a visually appealing piece of wall decor pays off in compliments and clicks! With their fresh new look and confidence, your clients will be keen to snap a few pics in front of your wall installation!

2) Post Video Content

In-salon selfies and photo ops aren't the only way to catch your clients' attention on social media! Promote your beauty business by sharing high quality video content Instagram now offers more opportunities to share video than ever! Anytime you have a special event occurring in-house creates a perfect opportunity to capture live video! For example, try setting up a live stream during a colouring workshop or a company photoshoot! Not only will this capture the attention of your followers, but also educate them on the types of services you offer and invite them to register for your next workshop or special event. Live streaming is also a fantastic way to network during conferences and expos. Simply capture content and tag the event page or location to help fellow beauticians connect with you. You'll be able to increase your brand awareness amongst like-minded individuals at the same event or those searching through the same hashtags. Creating a YouTube channel is another way to create a more engaged following. For a bit of inspo check out our Le Beauty channel for fresh tutorials and a tour of our showroom!

3) Send Out Monthly Newsletters

Email marketing has long been loved by makeup artists, hair salons and at-home professionals. Sending out promotional emails during sales and special occasions is a reliable way to make sure your clients stay informed and remember to lock in their next appointment! BUT have you considered starting a regular monthly newsletter? Rather than just promoting your sales and specials, get more personal with your clients by sending out a community-based newsletter every month!

Focus on including content that doesn't revolve around sales. Keep your monthly newsletters friendly, interesting and engaging. Taking an educational or informative approach will help your clients feel more connected to your business beyond their regularly scheduled appointments. Make sure to include photos of your staff and share stories of the exciting moments your business has had throughout the month! Keep your beauty business fresh and fun by trying out these salon marketing strategies today!


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